“Jewellery is not something to be worn just because it matches an outfit, but because it draws attention that can spark a conversation.” — Susannah Fairley
This is the philosophy behind Fairley, which launched in 2013.
FAIRLEY is designed for women from all walks of life. It appeals to the luxe traveller, the classic dresser and the contemporary woman.
Designs are inspired from world travels, ancient history and different cultures. The collections range from interpretations of classic styles to modern designs, whilst keeping the signature finishes and textures reminiscent of jewellery from the past.
FAIRLEY uses old world jewellery-making techniques to give the jewellery its distinctive textured finishes. Some pieces are individually hand-hammered to give an authentic Middle-Eastern aesthetic whilst others have a matte brushed metal finish to give a lush, creamy texture.
The designer is passionate about quality and detail, using only recycled sterling silver and 18k gold plate. Each gem is handpicked for its individual beauty from merchants in Turkey, Brazil, India and Thailand.
FAIRLEY is committed to the ethical sourcing of its products and works closely with suppliers and manufacturers. Its strong relationship ensures that they adhere to its code of conduct, which outlines strict standards of business behaviour and human rights. In line with its continued focus of developing environmentally conscious products, almost every piece of jewellery is handcrafted using recycled silver.
Fairley’s timeless designs have evoked interest from all over the world with a local and international celebrity clientele including Gigi Hadid, Olivia Wilde, Ashley Hart, Megan Gale, Ali Simpson, Stephanie Rice and Deepak Chopra.
FAIRLEY is stocked in over 60 fashion and lifestyle boutiques in Australia, New Zealand, Asia and the US.
FAIRLEY has extended its accessories offering to include contemporary ultra soft leather clutches and coin purses.
Australian born, Susannah Fairley has always loved classic designer fashion and accessories, particularly jewellery. An avid traveller from a young age, she began collecting interesting pieces, which caught her attention. By age sixteen she was creating fashion jewellery and selling to local boutiques and markets.
The Fairley name has been synonymous with retail in Australia with Susannah’s grandparents opening Fairley department store in Shepparton in 1907.
During her VCE, Susannah studied jewellery design that truly ignited her passion for design and jewellery. After completing a business marketing degree, Fairley became an accessories buyer for a major Australian chain. There she refined her aesthetic and developed her design skills further. After seasons of highly successful ranges, it was time to step out on her own.
Susannah spent the next eight months feverishly working on launching FAIRLEY and her debut collection. In August 2013, FAIRLEY was launched and Susannah managed to persuade many fantastic Australian fashion and lifestyle boutiques to stock her collection.
Celebrities around the world began to take note with supermodels Gigi Hadid and Megan Gale the first to post photos on Instagram wearing various FAIRLEY pieces. Pop singers Miley Cyrus, Rita Ora and Selena Gomez have been spotted around town wearing FAIRLEY; spiritual guru and author Deepak Chopra & actress Olivia Wilde are fans of the Scripture bracelets and Real Housewives of Beverly Hills star Yolanda Hadid adores her Gold Filigree cuff.
Although Fairley appreciates in-vogue fashion, her designs are not trend driven. She loves reinterpreting classic pieces, creating contemporary appeal and renewed appreciation whilst allowing each piece to tell it’s story.
Fairley personally handpicks each and every precious and semi-precious stone from merchants around the world and often designs many pieces from the collection around the stones themselves. She insists on incorporating ancient jewellery-making techniques in her work to give it its distinct finishes, most notably hand-hammered and granulation techniques. Every piece of FAIRLEY jewellery is handmade and unique.
Her collection reflects her belief that “style is always in fashion".
“Design inspiration comes from my love of classic style and travel. I take themes from other cultures and traditions then I combine them with my love of jewellery and the desire to create enduring, exciting beauty through my work. I am committed to producing beautiful designs that demand to be worn.”
Today, FAIRLEY is stocked throughout Australia, the US, Asia and New Zealand.